President / CEO

R. Harrison

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FOUNDER

RODRIGO GUTIERREZ

Corialent

12 years ago, Rodrigo decided that the Coca Colas of the world shouldn’t be the only ones who get to have all the fun in the advertising industry. He was sick of all the dull, corporate, navy blue and white B2B work out there. Business people are people too. Corialent specializes in B2B marketing that doesn’t suck. And they want to get the rest of the industry drinking that delicious KoolAid.

Corialent Now Conference
Sat
, 
September 
28
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Customer Service Training

Customer service training is essential to any company that employs people to work directly with customers. Not only do poorly performed interactions between customer and employee affect how many customers are retained, but well-trained employees also feel a higher level of personal responsibility and loyalty to the company. There are a number of methods to teach proper customer service, and it can be beneficial for an individual, business, or agency to take customer service training classes.

Every company experiences a variety of circumstances and issues that arise from day-to-day operations. Customer service experts must be able to identify these situations and learn how to handle them effectively. When employees are properly trained in communication skills, they are more able to handle customers' problems, questions, or concerns. They will also know how to construct polite and helpful responses to customers, and they will know when a customer's needs are not being met due to a lack of skills, training, or a business owner's decision to downplay customer needs.

Communication is an important skill that is often overlooked during customer service training. Communication means being able to listen carefully to what customers are saying, and understanding what their needs are so that your best interest as a business is served. Communication is just as important when it comes to resolving a problem. When every employee understands the skill sets required to create positive interactions and truly resolve problems rather than creating negative ones, an organization's profits increase and its productivity increases.

Communication is only one aspect of great customer service training. People involved in customer service also need to understand how to set the expectations of a good business. Properly taught customer experience skills include explaining the product or service clearly, making eye contact with a customer, and being willing to take risks when a new product or service is tried out. Good employees learn to develop positive interactions with customers so that both sides can be happy. The training courses teach people to listen carefully, resolve any issues, and are responsible enough to let a customer know that they have been provided with a better product or service than what was originally promised.

The success of any business also depends on the level of competence of its representatives. Every rep should know his job well and be able to complete the job without looking for help. Customer service training courses cover this aspect thoroughly. In order to get the most out of the course, employees should understand that the role of the rep is to help direct customers in a positive direction. Rep reps should not be the ones asking customers if they need something repaired. Rep reps should be able to give detailed answers to questions regarding the product or service, and should be able to let customers know that their happiness matters.

Interaction is also essential for customers' satisfaction. Rep representatives should always be communicating with the public. They should be able to maintain eye contact with each customer and communicate to them clearly. Rep teams should also be able to communicate with each other, as well as managers and upper management. Communication skills are crucial when it comes to building relationships with customers, and when each relationship is established, communication skills improve even further.

When customers are happy with the products or services they receive from a business, they will tell others about the business. Word-of-mouth marketing is a powerful way to generate new customers, build relationships with previous customers, and promote a business to others. Rep offices should ensure that all employees take part in customer service training. The benefits of good communication skills go beyond the obvious benefits of increasing a business's revenue. Good customer service also contributes to a company's reputation and helps to preserve employee retention.

Rep offices must invest in their employees by offering courses in communication skills. Training programs for these employees can focus on better listening skills, which allow businesses to listen to their customers. These courses may include seminars or one-on-one instruction. Either method allows rep teams to learn to listen to the needs of the public, as well as learn how to use communication skills in everyday situations.

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DETAILS

DATE

DATE

September 
28 
2019 
7:00am 
11:00pm

LOCATION

TIME

Saturday 
7:00am 
11:00pm
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LOCATION

WHO SHOULD ATTEND

The Corialent NOW Conference is an invite-only event for senior-level marketers in the B2B sector. We’re filling the room with CMOs, creative directors, veteran agency executives, brand directors, and industry analysts. The goal: to get the smartest minds in B2B marketing in one room and then learn a whole lot from each other. Let's do this.

The day we've all been waiting for

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WHAT TO EXPECT

01

best practices

Learn best practices, strategies and ideas you can implement today.

02

GAIN INSIGHT

Hear from from some of the most innovative B2B marketers and technologists in the biz.

03

INSPIRATION

Leave inspired, invigorated and empowered.

WHAT WILL GO DOWN

DAY 1

8:30AM

Breakfast and sign in


9:30AM

Opening Remarks

"The B2B Comeback"

Rodrigo Gutierrez | Founder, Corialent

9:45AM

Keynote

"B2Beast: Analyzing the Best in the Biz"

Sally Tenley | Coordinator, The Business Awards

10:15AM

Fireside Chat

"Ten Commandments of Consumer Marketing"

An award-winning creative director busts the ‘B2B is different’ myth. He’ll share everything he learned from 12 years in the B2C world and how it applies just the same to B2B.

10:45AM

Networking break

Make friends. Have ideas. Finally use those fresh new business cards.

11:00AM

Panel: Ask the Client 

5 marketing managers from the world’s biggest B2B brands are available to answer your questions.

11:45AM

Panel: How Did They Do It?

In this moderated panel, the brains behind the Smarter World campaign share how they convinced one of the world's largest software companies to invest big in work that doesn’t talk business.

12:30PM

Closing Remarks

"Remember This One Thing"

Rodrigo Gutierrez | Founder, Corialent

12:45PM

Lunch


1:00PM

EXIT


TECHNOLOGY IS BEST WHEN IT BRINGS PEOPLE TOGETHER

MATT MULLENWEG

OUR SPONSORS

Thank you so much for your support.

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